Privacy Policy
Last Updated: 2026
This Privacy Policy ("Policy") applies to shoulderofmuttongrandborough.co.uk (the "Website"). We are committed to protecting your privacy and ensuring you have a positive experience on our platform. Please read this Policy carefully to understand our practices regarding your personal data.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other contact details you voluntarily provide when subscribing to our newsletter or contacting us.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies: Small data files stored on your device to enhance your experience (see Cookie Policy below).
- Usage Data: Information about how you interact with our Website, including pages visited, time spent, links clicked, and referral sources.
How We Use Information
We use the collected information for the following purposes:
- Analytics: To understand visitor behaviour and improve Website performance using analytics tools.
- Affiliate Tracking: To track affiliate commissions and promotional campaign performance for Mystake and partner operators.
- Site Improvement: To enhance user experience, troubleshoot technical issues, and develop new features.
- Communications: To send newsletters, updates, and promotional content (with your consent).
- Legal Compliance: To comply with applicable UK laws and regulations.
Cookie Policy
Our Website uses cookies to improve your browsing experience. Cookies are small files stored on your device.
Types of Cookies:
- Essential Cookies: Required for Website functionality (e.g., navigation, security).
- Analytical Cookies: Help us understand how visitors use our Website (e.g., Google Analytics).
- Affiliate Tracking Cookies: Enable us to track affiliate referrals and commissions.
- Marketing Cookies: Used for targeted advertising and promotional purposes.
Opt-Out Options: You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect Website functionality. You can also opt out of specific analytical cookies via third-party opt-out mechanisms provided by analytics providers.
Third-Party Links
Our Website contains links to third-party websites, including online casinos, gaming operators (including Mystake), and other affiliate partners. We do not control these external websites or their privacy practices. We encourage you to review the privacy policies of any third-party sites before providing your personal information. We are not responsible for the privacy practices or content of linked websites.
Your Rights
As a UK resident, you have the following rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018:
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making and profiling
If you are a US resident, you may have rights under applicable state privacy laws (such as the California Consumer Privacy Act). Please contact us for more information about your rights.
To exercise any of these rights, please contact us using the information in the Contact Us section below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Policy. Specifically:
- Email addresses and subscriber information are retained until you unsubscribe or request deletion.
- Analytics and usage data are typically retained for up to 26 months.
- Affiliate tracking data is retained in accordance with our affiliate agreements and legal obligations.
- IP addresses and technical information are retained for security and fraud prevention purposes.
If you request deletion of your data, we will remove it within 30 days unless legally required to retain it longer.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: privacy@shoulderofmuttongrandborough.co.uk
We will respond to all enquiries within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
This Privacy Policy may be updated periodically to reflect changes in our practices or applicable law. We will notify you of any material changes by updating the "Last Updated" date at the top of this Policy.