Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how shoulderofmuttongrandborough.co.uk ("we," "our," or "us") collects, uses, and protects your information. We are committed to protecting your privacy and ensuring you have a positive experience on our website.
Information We Collect
We collect the following types of information:
- Personal Information: When you voluntarily submit forms, we may collect your name, email address, and other contact details.
- Technical Information: We automatically collect your IP address, browser type, operating system, and device information.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, links clicked, time spent on site, referral sources, and interaction patterns.
How We Use Information
We use the information we collect for the following purposes:
- Analysing website traffic and user behaviour through analytics tools
- Tracking affiliate commissions and referrals to partner casinos
- Improving website functionality, content, and user experience
- Responding to enquiries and providing customer support
- Complying with legal obligations and preventing fraud
Cookie Policy
Our website uses cookies to enhance your experience. Types of cookies include:
- Essential Cookies: Required for site functionality (login, security)
- Analytics Cookies: Track usage patterns via Google Analytics and similar services
- Affiliate Tracking Cookies: Monitor referrals to partner casinos and track commissions
- Marketing Cookies: Remember preferences and personalise content
You can control or delete cookies through your browser settings. Disabling cookies may affect site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to third-party casinos, gambling operators, and affiliate partners (including Mystake). We are not responsible for their privacy practices, terms, or content. Each third-party site maintains its own privacy policy, and we encourage you to review them before providing personal information. Your use of third-party sites is governed by their terms and policies, not ours.
Your Rights
Under UK and applicable data protection laws, you have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data (subject to legal obligations)
- Restrict processing of your information
- Object to processing
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise these rights, contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy. Analytics and usage data are typically retained for up to 12 months. Affiliate tracking data is retained in accordance with our affiliate agreements. You may request deletion of your data at any time, subject to legal retention requirements (e.g., fraud prevention, tax compliance).
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us:
Email: privacy@shoulderofmuttongrandborough.co.uk
We will respond to all requests within 30 days.
Please note: This website is intended for users aged 18 and over. Gambling may be harmful. For support, visit GambleAware.co.uk or contact the National Problem Gambling Clinic.